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AdGuard DNS Personal is the paid tier of AdGuard's managed DNS service, sitting above the free Starter plan and aimed at personal or household use. Instead of running an app on each device, it works by changing your DNS settings to point to AdGuard's private DNS servers, which then filter out ads, trackers, analytics systems, phishing attempts, and known malicious domains before they reach your devices. The Personal plan removes the query limits and device caps of the free tier, offering unlimited DNS requests and support for up to 20 devices at once, which makes it practical for a whole home network or a large personal device set. Users get a dashboard where they can monitor DNS activity by device, date, and country, and can apply custom block/allow rules or enable parental control filters to restrict adult content and unsafe sites. Because it operates at the DNS level, it can protect devices that don't easily support ad blockers, such as smart TVs, game consoles, or IoT gadgets, as long as those devices use the configured DNS server. AdGuard DNS Personal is sold as a subscription (monthly or yearly) and is also included at no extra cost for paying AdGuard VPN customers.